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E-Tailers Take On Product Returns

Product returns represent a growing problem for the ecommerce industry, but, as The Wall Street Journal reports, retailers are fighting back with transaction data. “This year, chains are digging through past transactions to weed out chronic returners, train shoppers to make better decisions or stem buyer’s remorse,” WSJ writes. “Companies are also tracking ‘wardrobers,’ shoppers who buy items to wear once and return.”

Read the whole story at The Wall Street Journal »

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