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42% Of Adults Use Multiple Social Networks

It continues to become more important for search marketers to pay more attention to social campaigns and strategies. After all, some 73% of adults who go online use a social network site of some kind or another, per a report from the Pew Internet & American Life Project. Facebook dominates, but 42% of adults use multiple social network sites. The report suggests Instagram users are nearly as likely as those on Facebook to check in to the site daily.

Read the whole story at Pew Research Center »

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