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Canadian Anti-Spam Law to Go Into Effect in July
- Direct Marketing News, Monday, January 6, 2014 2:34 PM
New Canadian Anti-Spam Legislation (CASL) may hit as early as July. The law will be the toughest anti-spam laws in the world when it comes to opt-ins. For example, emailing based on an existing business relationship will become a thing of the past under CASL. Marketers emailing consumers in Canada that do not follow these rules will be fined up to $10 million per violation.
