Around the Net
Email Budgets Expected to Grow in 2014: Exacttarget
- Forbes, Tuesday, January 7, 2014 3:46 PM
Marketers will increase their budgets for email marketing, data and analytics, marketing automation, social media and content marketing this year, according to a new report from Salesforce.com's Exacttarget. The Exacttarget Marketing Cloud 2014 State of Marketing study, which includes feedback from 2,600 mid- to senior-level marketing managers across industries, also revealed that 64 percent of marketers are focused on increasing email click throughs and open rates.
