Colle+McVoy has been named agency of record for Novartis Animal Health US, Inc. Colle+McVoy's Wellness Practice will handle all business planning, advertising, public relations, interactive and
strategic direct marketing responsibilities for Novartis Animal Health's companion animal division. Colle+McVoy's assignments include the direct to Consumer launch of Deramaxx, a canine pain
medication similar to human medications Celebrex1 and Vioxx2, and work for nine other products, including the company's line of flea, heartworm and intestinal parasite products, as well as corporate
communications assignments.
