While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
"We’re mostly working with the brands, but there’s a huge role for the ad agencies and the PR agencies," notes New York Times’ EVP Advertising Meredith Kopit Levien of
the paper's just-launched native ad program in this Q&A with Rebecca Lieb. "We’ve tried to organize in a way that’s friendly to an agency buying."
Another
question Levien addresses: whether freelancers writing native content can also write for the editorial sections of the paper.
