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'NYT' Native Ad Program Sees Role For Ad Agencies

"We’re mostly working with the brands, but there’s a huge role for the ad agencies and the PR agencies," notes New York Times’ EVP Advertising Meredith Kopit Levien of the paper's just-launched native ad program in this Q&A with Rebecca Lieb. "We’ve tried to organize in a way that’s friendly to an agency buying."

Another question Levien addresses: whether freelancers writing native content can also write for the editorial sections of the paper.

Read the whole story at Rebecca LIeb »

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