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51% of Holiday Emails Opened on Mobile Devices: Return Path
- MarketingProfs, Monday, January 13, 2014 4:16 PM
Fifty-one percent of email marketing messages that were opened between late November and the end of December took place on mobile devices, according to a new report from Return Path. Mobile opens were much higher than desktop, which only accounted for 27 percent of marketing messages opened and webmail which grabbed 22 percent of emails opened. The company predicts that if the current trend continues, mobile could represent 60 percent of all email opens by the holiday season in 2014.
