BIZ DEV: C Spire Taps Doner Media For Media Planning And Buying Work

C Spire, a privately held wireless communications provider, awarded its media business to Detroit-based Doner Media, following a review. Bolstered by the agency’s Atlanta office, Doner will handle both media planning and buying for C Spire. “Our team's strategic insights will help C Spire increase consumer, business to consumer and business to business engagement across multiple platforms to achieve their overall business goals," said David DeMuth, co-CEO and President of Doner. C Spire spent $4.6 million on measured media between January and September of 2013, according to Kantar Media. Additional Doner Media clients include Arby’s, AutoTrader.com, The UPS Store, Smithfield Foods, O’Charley’s, Perkins and The PGA TOUR.

 

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