• by Fern Siegel , Yesterday

Lippe Taylor and twelvenote have rebranded as /prompt, bringing their capabilities together as one integrated agency. The new model unites data, strategy, creativity and media under an AI-augmented system.

Prompt means to cause an action or feeling without delay. The agency says /prompt fulfills that charge: We outsmart, outpace and outdo.

No staff changes resulted; headcount remains in place. 

"Lippe Taylor and twelvenote have spent years helping brands navigate increasingly complex marketing and communications challenges," said Paul Dyer, CEO. "What we're seeing is a growing gap between what brands put into the world and what actually resonates with customers. When that gap exists, increasing investment doesn't solve the problem — it amplifies it."

"Too often, when something doesn't work, the default response is still to spend more. /prompt is built on a different belief: outsmarting the market beats outspending it any day of the week."

The integrated agency now operates with joint capabilities to help clients move from strategy to execution at a faster pace, while delivering measurable commercial impact.

Senior leaders include Patrick Burke, chief financial officer; Sarah Dembert, chief client officer; Seth Duncan, chief science officer; Maris Hanson, chief people officer; Janelle Starr, chief commercial officer; and Dan West, chief creative officer.

A selection of agency clients includes AbbVie, Acadia, Bausch + Lomb, Bayer, Constellation Brands, Galderma, Gold Bond, Merck, RVL Pharmaceuticals, UCB and Waterloo.