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Tips For Using AdWords Daily Budgets With Ad Scheduling

Brad McMillen reviews how budgets work when you’re using ad scheduling for campaigns running daily. "Google uses a fixed 30.4 days for every month, so if you’ve got a budget of $500 to spend in a month, set your daily cap at $16.45 ($500/30.4 days = $16.55) if your campaign runs every day of the month," he writes. McMillen also suggests that daily budgets should be recalculated at the beginning of each month, and when using AdWords, ensuring that campaigns are set to pause when they hit a certain spend. Read the article here.

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