- ClickZ, Thursday, January 23, 2014 11:45 AM
ClickZ has posted an article listing three basic questions marketers should ask when confronted with the term “programmatic.”
The first is “What do
you mean by ‘programmatic?’” This is important because not everyone has the same definition. With that being said, most definitions are similar.
The other
questions ClickZ says are important to ask are “What is your methodology for ‘programmatic?’” and “How can I buy the inventory?”
Read the post here.
Read the whole story at ClickZ »