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'USA Today' Expands Analysis Of Ads In Super Bowl Meter

  • Adweek, Thursday, January 23, 2014 9:40 PM
Partnering with Adobe, USA Today is "adding a layer of analysis" to its Super Bowl Ad Meter program, created in 1989 "to gauge consumers’ responses to TV’s most expensive ads," writes Lucia Moses. This year, results from the viewer voting pool "will be sliced and diced by characteristics including gender, age, geography and household income," writes Moses.

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