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'NY Times' Faces Video Quandary: Still Not Enough Content

The New YorkTimes' digital video department "has become an essential component of the company's growth strategy," but is facing a dilemma: "When you're in the business of the type of video that attracts advertisers who pay the big bucks, creating inventory turns out to be an extremely resource-intensive and time-consuming endeavor. Demand can therefore outpace supply," writes Joe Pompeo. Last year, in fact, the pub failed to deliver content for two big video deals -- one with Acura and the other with Microsoft. Pompeo surveys the problem and how the company is aiming to solve it.

Read the whole story at Capital New York »

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