Around the Net
58% of Email Marketers Will Increase Spend This Year
- Internet Retailer, Monday, February 3, 2014 5:20 PM
More money is going into email marketing this year. According to a new report from ExactTarget, 58 percent of marketers plan to increase email marketing spending this year. According to the report, 68 percent of marketers surveyed reported that email marketing is "core to their business" and 88 percent said that email does or will produce a positive return on investment.
