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U.S. Smartphone Market Share Reaches 65% Penetration

  • comScore, Tuesday, February 4, 2014 11:24 AM
Search marketers looking to gain the attention of smartphone users should know the types of phones they use. Some 156 million people in the U.S. owned smartphones during the three months ending December, up 3.2% since the prior quarter. Apple ranked No. 1, with 41.8% of U.S. smartphone subscribers' market share -- up 1.2 percentage points from September, per comScore. Samsung ranked No. 2 with 26.1% market share.
 

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