For a look at my
post-Super Bowl hits and misses, check out my column here
. Now, onto
non-Super Bowl ads for the week.
typically crashes the Super Bowl with a contest in which the general public creates Doritos ads, with the top two spots running during
the big game.
Doritos added something new this year: a guerrilla-marketing stunt consisting of 50 fans dressed in orange jackets at the
Super Bowl, staged to look like one large human Doritos chip. The fans were seated at the back of the end zone, and if you squint, with a liberal view, they do resemble a Doritos chip. Check out the making of the chip here
. These prime tickets weren't just given away; unsuspecting New Yorkers were asked to do something "bold," like
get a haircut from a bad stylist or help a senior citizen with her racy online dating profile. Those who agreed to participate were rewarded with big-game tickets. Goodby Silverstein &
concocted the stunt.