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BBC Innovates On Instagram

Instagram has become a sought-after location for engagement by news outlets. Last month, a new 'experimental' project called Instafax was launched by BBC News which aims to "compress the news item down to 15 seconds of video." Up to a few videos are published each day. The Instafax videos range from 'headline packages' -- sharing a few clips of video for the big news stories that day, with text detailing the stories featured -- to the entire 15-seconds being dedicated to a particular news story or light feature. The power of Instagram as an engagement tool for journalists and newsrooms is it encompasses mobile, social and short-form video.



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