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Social Media Influence May Bring About Change

  • dotRising, Sunday, February 16, 2014 12:55 PM

Nearly half of UK social media users believe that brands and individuals can use social media for political good – influencing opinions on racism and gay rights as a result. Created by Branded3, the campaign sought to understand how important social media users from sites such as Twitter and Facebook felt their influence could be on the world. 49% argued social media could change politics, with 46% saying it could help influence gay rights and 45% saying the same for racism. 



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