Kraft Foods, a unit of the Altria Group, named Starcom MediaVest Group’s Tapestry unit to handle multicultural media, effective in January. The Bravo Group, which currently handles Kraft’s
multicultural media planning and buying, will continue as Kraft’s multicultural creative agency. SMG, which already is the general media agency of record on Kraft’s $700 million-plus North American
media account, also picks up assignments for its IP, Entertainment and Relay units.
