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How 1-800-Dentist Optimized Sign-Up Process 23% In One Week

1-800-Dentist helps consumers find a dentist. Allison Banko explains how the company optimized its sign-up process to lift conversions by 23% in less than a week. The process began by identifying the key fields like ZIP code, dental needs and insurance, and then making the remaining questions in the form fast and easy to complete.

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