VentureBeat posted a story, written by Roi Chobadi, co-founder and chief product officer of LiquidM, titled: “Mobile ad tech’s dirty secret: real-time bidding isn’t all it’s cracked up to be.”
“Mobile advertisers have it all wrong," the post reads. "They think real-time bidding (RTB) is all that’s used for performance advertising.
And they think big name publishers (Facebook, New York Times, Wall Street Journal, ESPN) are what they’re relying on for premium ad distribution."
Read it here.