• by Tyler Loechner  @mp_tyler, February 24, 2014

Adform, a Denmark-based programmatic ad platform, on Monday announced its expansion into the U.S. The company will this week open sales and support offices in Los Angeles and New York.

The Los Angeles office will be led by the company’s West Coast VP of Sales, David Aron. The New York office will be led by John McMullin, the company’s East Coast VP of Sales.

Adform's platform caters toward advertisers looking to use rich-media ad formats, which the company hopes will lead to more branding-focused campaigns via programmatic.

Editor's note: The article initially stated that the New York office would not open until the second quarter this year. The article has been updated to reflect that the New York office is opening this week.