• by The Editor , March 1, 2014

The Sochi Olympic ad price data published in an article in the Feb. 28 edition of MediaDailyNews (“Silver Linings Olympic Pay Booked: Sochi Ad Price Falls 18%, London Remains Gold Standard”) was derived from aggregate media spending from agencies processing actual buys through Mediaocean’s system.

An NBC Sports spokesman said the average prime-time price paid by Sochi Winter Olympics advertisers was much higher than the $510,000 per 30-second unit paid by the Mediaocean shops. He declined to give a precise number, but said it was “well above $600,000” on average.

The Sochi Olympic buys processed through Mediaocean accounted for about $600 million, or roughly 75% of the $800 million NBC says it took in from the Games.