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Study: Native Ads Could Threaten Consumer Trust In Publishers

Data from a new Nielsen/InPowered study "raises serious questions over whether native advertising threatens to upend th[e] trust publishers have earned with their audience," writes Steve Rubel. In the study, "85% of consumers said they seek out "trusted content" [third-party articles by journalists] and 67% said it drives their buying decisions," creating  "a 15% lift in purchase intent vs.... only 8% for branded content on company/product web sites."

Read the whole story at Advertising Age »

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