Data from a new Nielsen/InPowered study "raises serious questions over whether native advertising threatens to upend th[e] trust publishers have earned with their audience," writes Steve Rubel. In the
study, "85% of consumers said they seek out "trusted content" [third-party articles by journalists] and 67% said it drives their buying decisions," creating "a 15% lift in purchase intent vs....
only 8% for branded content on company/product web sites."
Read the whole story at Advertising Age »
