As an industry, healthcare is one of the least trusted among consumers, according to Kriste Goad, Chief Marketing Officer at ReviveHealth, a heathcare-focused communications shop. That presents a
unique set of challenges and opportunities when approaching social media, Goad told attendees of MediaPost’s Marketing Health conference on Monday. Combined with liability and regulatory
concerns, healthcare marketers have been understandably slow to adopt social media, Goad said. Industry leaders, however, are missing a big opportunity to engage consumers with doctors and nurses, who
happen to be some of the most trusted service professionals nationwide.