Commentary
Can Social Media Solve Healthcare's Image Problem?
- by Gavin O'Malley , Staff Writer @mp_gavin, March 17, 2014
As an industry, healthcare is one of the least trusted among consumers, according to Kriste Goad, Chief Marketing Officer at ReviveHealth, a heathcare-focused communications shop. That presents a unique set of challenges and opportunities when approaching social media, Goad told attendees of MediaPost’s Marketing Health conference on Monday. Combined with liability and regulatory concerns, healthcare marketers have been understandably slow to adopt social media, Goad said. Industry leaders, however, are missing a big opportunity to engage consumers with doctors and nurses, who happen to be some of the most trusted service professionals nationwide.
Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.
Yes, absolutely. But it cannot come in any other form than video and it needs to be a message from the CEO. He needs to be genuine, empathetic, BRUTALLY HONEST, drop the spin, drop the pitch, forget about winning the audience, that's secondary, if not last- the only thing healthcare should be focusing on right now is "earning" trust and credibility. NOT WINNING MARKET SHARE- THAT HAPPENS WHEN CUSTOMERS CONNECT WITH CUSTOMERS -NOT WHEN CUSTOMERS CONNECT WITH YOUR COMPANY. iF YOU UNDERSTAND THAT YOU JUST CUT REPAIRED YOUR IMAGE PROBLEM IN 1/2 THE TIME YOU THOUGHT YOU NEEDED!
Trust me.
Deborah