• Forbes, Monday, March 24, 2014 6:22 PM

Forbes has posted an article writing that automated ad buying has gone “mainstream” and is no longer “just for nerds.”

“That was apparent at today’s Programmatic I/O conference in San Francisco,” the post reads. “[P]rogrammatic meaning the use of data to automate ad buying and sales, I/O meaning input-output, which describes data moving between a computer and the real world, or in this case between nerds at a conference. Despite the geeky name, programmatic advertising is starting to draw a broader audience of marketers, ad agencies, publishers, and of course advertising technology firms.”

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