Foote Cone & Belding (FCB), Irvine, Calif., selected Dastmalchi, Newport Beach, Calif., as its mobile marketing agency for the Taco Bell Los Angeles field account. Throughout the month of August,
Dastmalchi's bilingual mobile marketing crew will travel in customized vehicles throughout Los Angeles promoting Taco Bell's "Late Night" message and exclusive new Mountain Dew Baja Blast beverage.
