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59% of Subject Lines Have Less Than 50 Characters: TrackMaven
- Direct Marketing News, Wednesday, March 26, 2014 3:14 PM
Less than 5% of email marketing messages contain a question mark in their subject lines even though customers may actually read an email addressed as a question, according to a new report from TrackMaven. The "The Stagnant State of Email" survey also revealed that 59 percent of marketing emails have subject lines with 50 characters or less. According to the study, including words like "help," "percent off," and "reminder," are not helpful and could land a marketer in the spam trap.
