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68% of Marketers Consider Email to be Core to Business Strategy: ExactTarget

  • B&T, Thursday, March 27, 2014 5:18 PM

Sixty-eight percent of marketers report that email marketing is core to their business strategy. according to a new report from ExactTarget. The 2014 State of Marketing Strategy survey also revealed that 46 percent of marketers said that social marketing is core to their business. The research includes 2,500 responses from marketers around the globe, 49 percent of which send 500,000 emails or more every year.

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