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What's your TV-video commercial cue?

Given growing media distractions, what gets TV-video consumers' initial attention for a piece of marketing content?

TV has its audio prompts; internet platforms needs video cues. Typically, TV viewers get an audio cue — from TV marketers or other content providers -- to get viewers to focus on their primary screens, and perhaps away from their second screens.
But this isn’t as true of an commercial on YouTube, Facebook or on other digital platforms. 
"You have to make ads more visually engaging,” says Joseph Tam, senior partner/ senior digital director of MEC, in speaking at MediaPost’s Video Insider Summit.

Like many digital TV commercial proponents, Mitchell Reichgut, founder/chief executive officer of Jun Group, favors original video commercials for the Internet, not repurposed TV commercials. 




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