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E-Trade's Liza Landsman: Demand Transparency From Agencies
- Advertising Age, Monday, April 14, 2014 4:06 PM
E-Trade CMO Liza Landsman tells Advertising Age that marketers should demand transparency from their agencies, especially when running a campaign through real-time bidding (RTB) exchanges. Landsman also advises asking whether or not agencies are using “your data … within proprietary agency tools to benefit anyone besides you.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.