Young Users Want Wanelo More Than Pinterest

Watch out for Wanelo, which, according to some, is shaping up to be the next Pinterest. Among millions of other young users, Wanelo is the product discovery service of choice for Brooke Ward, a 16-year-old from Wamego, KS. “Me and my friends use [Wanelo’s app] before we go online,” Ward told attendees of MediaPost’s Search Insider Summit on Tuesday. Along with two other teens, Ward was participating on the panel, “Influencing Young Consumers in the Age of Snapchat, WhatsApp and the Next Big Thing.” As of last summer, Wanelo reportedly had about 11 million users, compared to the roughly 70 million users Pinterest had at the time. Whatever service young users choose, highly-visual product discovery sites are clearly onto something big. As Ward informed her audience of much older marketing folks: “Our generation is very picture driven.”  

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