• by OMMA Editors , May 1, 2014

As part of Mankind by Kenneth Cole’s integrated fragrance campaign, Ready Set Rocket developed a Google Glass app that encouraged users to utilize wearable technology for the greater good of mankind. Users participated in a 21 Days, 21 Deeds Challenge by completing a daily good deed and capturing it with Glass. Do-gooders sent notes to servicemen and women, supported arts and culture, gave monetary donations and treated strangers to coffee. Each participant was entered to win a Mankind toolkit worth more than $1,000.