Commentary

Appy Awards iPad Publishing, La Presse+, free-subscription digital edition for iPad

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An elegant sleek interpretation of newspaper format marks this beautiful and deceptively simple app. It might be entirely in French, but navigation is clear and intuitive. And that's thanks in no small part to three year's worth of research and careful development that went into this $40 million investment. La Presse+, one of Canada's top French-language newspapers blends the best of print, Web, mobile and video, delivering current news daily through the Apple Newsstand before 5:30 a.m. The app also seamlessly integrates personalization, saving and sharing capabilities. No surprise then that it tops the Canadian Apple Store Newsstand's newspaper and news categories, and can be found on more than 40 percent of all addressable iPads in French-speaking Quebec. Mais oui!
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