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Ready To Sell Products To Consumers In China?

  • Covario, Wednesday, May 7, 2014 11:28 AM
Charles Soon provides us with clear differences in the way that marketers should think about selling products in China on Baidu vs. in the United States on Google or Bing. He explains that Google offers 10 organic placements in addition to leads that keep the user within Google. Baidu's top 10 organic results feature four links that lead back to its services, two of which relate to ecommerce. He also tells us about consumer behavior, powerful signals related to trust, and the importance of trying to rank on page one.

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