NEW! Test Your Mother's Day Gift On Focus Group Of Moms At Intelligift

intelligiftBuying the ideal Mother's Day gift is easier said than done. So JWT has stepped in to create Intelligift, a website that allows users to test their Mother's Day gifts on a focus group of mothers to see how the gift is received. Intelligift evaluates each gift against five metrics: Likeability, Persuasion, Impact, Thoughtfulness and Originality. Participants receive an indexed score and specific feedback within each category that they can then use to make an informed gifting decision. To start the gift testing process, users first choose what type of mom focus group to use. There are ten choices, ranging from soccer moms and stepmoms to helicopter moms and earth mamas. Next, users enter their mother's age and gift idea or link to a gift. The idea will be evaluated and users will be sent results by email. Check out the site here and an intro video here.

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