Publicis and Omnicom rivals WPP and Dentsu Aegis Network have reacted to merger plans being dropped with quips about how much they were enjoying the saga. WPP's Sir Martin Sorrell joked that "the best
thing for us would be if it had carried on forever." Nick Waters, chief executive of Dentsu Aegis Network Asia-Pacific, said, "I'd rather hoped it would drag on till a merger in 2015, after which they
would spend the next two years fighting each other. We were quite looking forward to it."
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