Brands need to strengthen their SEO campaigns, but do so requires skill in other search marketing media. Duane Forrester describes some SEO myths and adds commentary after each one to help marketers
understand what it takes to rank higher in organic search results. One in particular stands out: Buying ads helps my rankings. Forrester tells us "Nope." He explains that buying paid-search ads will
not push up organic rankings in query results. "The instant and engine starts determining ranking based on ads bought is the instant it loses credibility. Game over, Player One," he writes, pointing
to an example in query results for "tin foil hat for sale."
Read the whole story at Bing Search Blog »