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Mag Publishers Bring Apps Back From Dead With Freemium Model

  • Adweek, Monday, May 19, 2014 8:13 PM
While many magazines are leaving mobile apps for dead, "a new breed of app is going the freemium route," with companies like Time Inc. "offering a top layer of content for free but requir[ing users] to shell out for a deeper dive," writes Emma Bazilian. People CelebWatch, for example, "lets the user access exclusive content and track favorite celebs" for 99 cents a month.  Hearst is also "in the early stages of developing its own freemium products," according to Bazilian.

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