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Facebook To Take A Slingshot At Snapchat

Facebook reportedly tried unsuccessfully to buy Snapchat and now it's planning to take it on with a a video-chat messaging service, known internally as Slingshot. According to The Financial Times, it will work in a similar way to TapTalk, allowing users to tap a friend's profile picture and then send them a photo or short video which can only be viewed once. The new app is considered so important that Mark Zuckerberg is personally overseeing its development. 

Read the whole story at Marketing Magazine »

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