Think getting ads to work on smartphones is tough? Try a thermostat. Marketers could soon be faced with that challenge if Google gets its way. In a newly revealed letter to the SEC, the company said
it could someday be serving ads on ‘refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities,’” The Verge reports. “As the definition
of ‘mobile’ expands, the company argued, it could encompass nearly any device that isn't a conventional computer.” No wonder Google just dropped $3.2 billion on Nest, the
next-generation thermostat and smoke detector.
Read the whole story at The Verge »