• by Gavin O'Malley , Staff Writer @mp_gavin, May 22, 2014

Making a big move into video, Yelp will soon let users upload short clips to show off their businesses. “The idea of the new feature is to help reviewers fully capture the atmosphere of a restaurant, store, or other small business, better than they could with photos alone,” Business Insider reports. Videos will be able to run as long as 12 seconds, but, as yet, there are no plans to work advertising into the mix. Yelp is expected to give its "Elite users" first crack at the video feature in early June, after which point it plans to roll out the feature more broadly.