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Telium's New Data Connectors Connect to Marketers' Cloud Providers

Data provider Tealium has released a new data connector product that allows marketers to integrate rich audience profile data into marketing clouds including Oracle's Responsys, StrongView and IBM's Silverpop. The tools are designed for remarketing campaigns and allow marketers to trigger real-time interactions based on cross-channel behavior and visitor personas. 

Read the whole story at Direct Marketing News »

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