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Mercedes online ads viewed more by fraudster robots than humans

Part of a recent Mercedes-Benz online advertising campaign was viewed more often by automated computer programmes than by human beings, according to documents seen by the Financial Times. 

The ads were inadvertently placed on to fraudulent websites by Rocket Fuel, a Nasdaq-listed ad technology company that went public last September with a market capitalisation of nearly $1bn. 

The incident will intensify concerns about the prevalence of fraud in the fast-growing online advertising market, which expanded 15 per cent last year to $120bn.



Read the whole story at Financial Times »

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