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Gap's Brand Evolution

In this Mashable production video, Gap global CMO Seth Farbman talks about the evolution of the brand from its early days when a proposal was floated to call it "Pants and Discs" since it was initially going to be a combo jeans and record store. Farbman explains how the company focuses on people in its marketing communications and how it adjusted its path a few years ago to become social-media centric. 

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