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Fairway Spiffs Up Layout

Fairway Market's new store in Lake Grove, N.Y., features a design meant to boost worker productivity. It also has new signage meant to appeal to suburbanites. The store, the first in Long Island, is slated to open in July. Kevin McDonnell, co-president and COO told analysts in an earnings conference call that "Our renewed focus on enhancing in-store communications will allow us to more effectively highlight our differentiated offering and value proposition, which becomes increasingly important as Fairway extends further out from the city."

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