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Email Volume Down, Click Rates Up in Q1 2014: Yesmail

Marketing email volume dropped almost 20 percent during the first quarter of 2014 when compared to Q3 2013, according to a new report from Yesmail. The report also revealed that average open and unique click rates increased during Q1 2014. In fact, overall open rates were up 6 percent during the quarter and unique click rates grew 8 percent.

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