Commentary
Why GE's Content Marketing Really Blows (It's The Context, Stupid)
- by Joe Mandese @mp_joemandese, June 9, 2014
That’s becoming evident from listening to the “Sellers to Storytellers” panel being moderated by Expion’s Bryan Wiener. Not convinced? Think
about “suck and blow.”
Those are the technical terms of art cited by Andy Markowitz, director of global digital strategy at GE used to make that point.
Posted without context on the social Web, the terms “such” and “blow” might produce all sorts of connotations for consumers. But filtered through the perspective of GE’s jet engine experts, it takes on an entirely different meaning, because they are measures of an engine’s technical performance.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
