Around the Net

Direct Mail Charity Campaigns Top Complaints Chart

Direct marketing from charities -- using mail, telephone and doorstep fundraising -- increased significantly last year. Complaints over direct mail from charities have soared by 36 percent, meaning that charities are now twice as likely to be complained about as any other sector using direct mail. The channel accounted for 59% of complaints made against charities with public collection methods coming second with 29% of complaints, according to figures from the Fundraising Standards Board.

Read the whole story at Marketing Week »

Next story loading loading..